ThePodcaster Medialink http://media.medialink.com/ A series of short, informative videos packed with practical tips, useful information and advice on techniques to help communication professionals be more effective. A series of short, informative videos packed with practical tips, useful information and advice on techniques to help communication professionals be more effective. Wed, 17 Jun 2009 20:15:34 GMT en-us © 2010 Medialink Worldwide Incorporated url=http://podcaster.medialink.com/images/RSS_logo_144x144.jpg podcast@medialink.com podcast@medialink.com Business What impact will dramatic downsizing at newsrooms nationwide have on the future of Web and TV News? What opportunities does that present to you as a professional communicator? Find out more in this segment, where we share insights gleaned from this year's annual conference of the Radio-Television News Directors Association. Medialink executive and RTNDA board member Mike Cavender shares his observations. What impact will dramatic downsizing at newsrooms nationwide have on the future of Web and TV News? What opportunities does that present to you as a professional communicator? Find out more in this segment, where we share insights gleaned from this year's annual conference of the Radio-Television News Directors Association. Medialink executive and RTNDA board member Mike Cavender shares his observations. http://podcaster.medialink.com/content/Cavender_newsfuture.mp4 Wed, 17 Jun 2009 20:15:34 GMT 2:55 Medialink,,newsrooms,,RTNDA In this industry, there's a lot of discussion on video and social media, but what's the consumer perspective? And what does that mean to you as a professional communicator? Check out this installment as we approach communications from the consumer's experience. In this industry, there's a lot of discussion on video and social media, but what's the consumer perspective? And what does that mean to you as a professional communicator? Check out this installment as we approach communications from the consumer's experience. http://podcaster.medialink.com/content/chukwuma_social.mp4 Tue, 26 May 2009 10:43:47 GMT 2:54 Medialink,,social,media,,viral,,consumers We are a visual society. People want to see, more than they want to read. And the possibilities are endless. Join us on this episode where we break down how you can take advantage of this exciting and highly versatile medium. We are a visual society. People want to see, more than they want to read. And the possibilities are endless. Join us on this episode where we break down how you can take advantage of this exciting and highly versatile medium. http://podcaster.medialink.com/content/Wright_Webvideo.mp4 Mon, 4 May 2009 14:20:13 GMT 2:27 Medialink,,video,production,,Internet,,Web,video, Choosing between high-definition and standard-definition can be a tough decision to make, but it doesn't have to be a confusing one. This episode will have you walking away feeling much more assured on understanding the key differences to help you better evaluate your next decision. Choosing between high-definition and standard-definition can be a tough decision to make, but it doesn't have to be a confusing one. This episode will have you walking away feeling much more assured on understanding the key differences to help you better evaluate your next decision. http://podcaster.medialink.com/content/Lipson_HD_SD.mp4 Wed, 8 Apr 2009 19:04:48 GMT 2:36 Medialink,,video,standards,,public,relations,,media,campaigns,,High,Definition,,Standard,Definition It's no secret that the DTV transition, now scheduled for June 12, is causing confusion for consumers, but what about PR pros? This episode quickly and clearly clarifies what you need to know. It's no secret that the DTV transition, now scheduled for June 12, is causing confusion for consumers, but what about PR pros? This episode quickly and clearly clarifies what you need to know. http://podcaster.medialink.com/content/Lipson_DTV_PR.mp4 Wed, 8 Apr 2009 19:01:27 GMT 1:50 Medialink,,DTV,transition,,public,relations,,media,campaigns This video examines how a number of factors have diminished the impact of Sweeps over the years, and how this season's measurement periods are even less important. This video examines how a number of factors have diminished the impact of Sweeps over the years, and how this season's measurement periods are even less important. http://podcaster.medialink.com/content/Dictrow_on_Sweeps.mp4 Thu, 19 Mar 2009 13:26:15 GMT 2:16 Medialink,,Sweeps,,public,relations,,media,campaigns,,Nielsen,Media,Research,,DTV,transition Thu, 19 Mar 2009 13:26:15 GMT no